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Networking is one of the three most important area ...
February 27, 2007
Networking is one of the three most important areas small business owners should focus on, along with leveraging technology and developing strategic alliances. By Jim Blasingame, The Small Business Advocate�. This article is being shared by the Greater Meriden Chamber of Commerce and was taken from the US Chamber Weekly Magazine.My definition of networking is actively making professional relationships, developing and maintaining those relationships, and leveraging them for the benefit of all parties. Examples of networking opportunities are everywhere you turn, especially at chamber of commerce events or any venue likely to be attended by business and community leaders.
Successful networking is an acquired skill, like playing golf. In fact, we could actually take a lesson from those who seek the little white ball. Good golfers address each shot with what are called "swing thoughts." They orient their pre-swing routine, as well as the actual swing, around these fundamentals, which helps them make a successful shot.
Inspired by the work of my friend Andrea Nierenberg, author of Nonstop Networking, I've created a few networking thoughts, or NTs for short.
NT #1-Make eye contact. One of the worst things that can be said about your human interaction skills is that you don't look the person you're talking to in the eye. Nierenberg says you should be able to remember the color of the person's eyes that you just met.
NT #2-More ears-less mouth. This is an old adage, but it's an essential NT for most of us. You'll be more likely to impress someone by your interest in them rather than the other way around.
NT #3-Smile. The smile must be genuine, which is accomplished in combination with NT #1.
NT #4-Firm handshake. Men are usually better at this than ladies, but don't turn it into a wrestling match. And guys, when you're shaking the hand of a lady, it's the opposite of dancing: Let the lady lead. Ladies, that means you should offer your hand first and give 'em a good squeeze.
NT #5-Elevator speech. This is your very short and concise response if someone asks you what you do before you ask them. And unless one of you is getting off the elevator, you should think about NT #2 and follow your little speech with a sincere inquiry about them.
NT #6-Successful networking benefits all parties. If you enter any networking opportunity with NT #6 on your mind instead of "What's in it for me?," your networking success will increase exponentially.
Write this on a rock-Networking is one of the three most important things a small business owner can do. Be sure to practice your NTs.
Jim Blasingame is the award-winning host of The Small Business Advocate� show and author of Three Minutes to Success. Find Jim at http://www.jbsba.com/.
Member News is provided as a service of the Midstate Chamber of Commerce and is also featured in the monthly "Chamber News" newsletter mailed to members.
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