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Exposure News
Web Site:
http://www.exposure.com
5 Brookside Drive,
Wallingford, CT 06492
- 1822
Tel: (203) 235-7777
Fax: (203) 639-9327
Since 1996, our seasoned team of industry experts have been building successful relationships with clients. From design and web development to digital marketing, our goal is to provide solutions that fit each client's needs.
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Spring Clean Your Marketing for 2022
March 28, 2022
The world has changed: has your marketing kept up? Now that spring is officially here, it's the perfect time for a fresh look at your marketing plan, tactics, and strategy. In the spirit of spring cleaning, here are 9 things you can do now to improve your marketing efforts.1. Go through your website content. Is all the content on your website accurate and up to date? Do any blog posts have content that is outdated or no longer relevant? Are you making any major content mistakes? Do a content audit for a comprehensive inventory of your website content, and delete or update anything that isn't up to your quality standard.
2. Purge your email lists. Improve the effectiveness of your email marketing by going through your email subscriber list, either manually or using a list scrub service, to make sure all contacts are accurate, up to date, and engaged.
3. Do a social media audit to see what's working and what isn't. Is your business putting its marketing efforts into the right social media platforms? Are you using social media content that will boost engagement? Have you updated your Facebook marketing strategy to make the most of Facebook's policy about content from business pages? Take a close look at your social media marketing to ensure it's getting you the results you want.
Member News is provided as a service of the Midstate Chamber of Commerce and is also featured in the monthly "Chamber News" newsletter mailed to members.
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