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BCB GROUP, INC. News
Web Site:
http://www.bcbgroup.com
One Research Pkwy.,
Meriden, CT 06450
- 8402
Tel: (203) 630-7800
Fax: (203) 265-2105
BCB provides marketing advertising, public relations and literative design services to local, regional and national clients in a variety of businesses and markets covering business to business, business to consumer and retail.
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When Mallory Marine Products, a division Mr. Gaske ...
April 4, 2004
When Mallory Marine Products, a division Mr. Gasket Performance Group, Inc., was planning a major expansion of their product categories, including redeveloping their image in the marine aftermarket parts business, they needed outlets that would best express these changes. And so, Mallory Marine turned to The BCB Group to create the most effective marketing and media relations strategies possible.Mallory Marine was to introduce their detailed plan of expansion at the 2004 Miami International Boat Show, Miami Beach, FL. As this was no small feat, the company needed the kind of help that comes with experience, expertise. Here was the strategy:
- Manage, and coordinate a press conference held at the Miami Convention Center; - Oversee and organize media relations, advertising and publicity; - Produce e-invitations that inform and entice the target market and beyond; - Create a Web site that delivers the necessary information in a simple, straightforward manner; - Make the experience an event: memorable, effective, and smoothly run.
"I was amazed at the resources utilized to pull off this event. We gave BCB a short lead time; the precision, quality and flawless accuracy showed the true dedication from this professional group. The introduction went off without a hitch and we're already reaping the rewards both nationally and internationally," said John Bender, V.P. of Sales & Marketing at Mallory Marine.
The BCB Group, Inc is a fully integrated communications agency providing marketing, advertising and public relations services to a broad range of regional and national clients. BCB also offers total interactive, Web site development, video production and meeting and events services through its subsidiary, byDesign, Inc.
Member News is provided as a service of the Midstate Chamber of Commerce and is also featured in the monthly "Chamber News" newsletter mailed to members.
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