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BCB GROUP, INC. News

Web Site: http://www.bcbgroup.com
One Research Pkwy., Meriden, CT 06450 - 8402
Tel: (203) 630-7800 Fax: (203) 265-2105

BCB provides marketing advertising, public relations and literative design services to local, regional and national clients in a variety of businesses and markets covering business to business, business to consumer and retail.

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When THIS LLC., created the first-ever Smorpak® - ...

April 4, 2004

When THIS LLC., created the first-ever Smorpak® - a retail package containing popular nationally known brands of marshmallows, chocolate and graham crackers to make up to ten s'mores bundled with the company's popular Smorstix® marshmallow roasting sticks, The BCB Group made the campaign even sweeter by creating the Smorpak packaging, merchandiser, sales collateral and Web site.

BCB created fresh design, packaging, and copy to fit all of Smorpack's needs. Innovative thinking and client satisfaction drives their creative efforts. And knowing that Smorstix has already been featured on Food Network's "Unwrapped" is a reward that yields high-end results for both client and agency.

"BCB has helped transform our simple "backyard" idea into a nationally known brand. We are looking forward to the success of our new Smorpak and growing relationship with BCB," says Joe Cooper, Vice President of THIS, LLC. For more information on Smorpak visit: www.smorstix.com.

The BCB Group, Inc.(www.bcbgroup.com) is a fully integrated communications agency providing marketing, advertising and public relations services to a broad range of regional and national clients. BCB also offers total interactive, Web site development, video production and meeting and events services through its subsidiary, byDesign, Inc.

 
 

Member News is provided as a service of the Midstate Chamber of Commerce and is also featured in the monthly "Chamber News" newsletter mailed to members.

The “original publication date” of Member News articles posted on this web site reflects the date this article was added to the Chamber database and may not necessarily reflect the date such news events occurred.