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BCB GROUP, INC. News
Web Site:
http://www.bcbgroup.com
One Research Pkwy.,
Meriden, CT 06450
- 8402
Tel: (203) 630-7800
Fax: (203) 265-2105
BCB provides marketing advertising, public relations and literative design services to local, regional and national clients in a variety of businesses and markets covering business to business, business to consumer and retail.
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Sierra International announced that The BCB Group, ...
November 7, 2002
Sierra International announced that The BCB Group, Inc. was again selected to lead a major branding and design effort for its Sierra Marine Brand. "We're very excited and pleased to be working with The BCB Group," said Vice President Sales and Marketing Dennis Zirkelbach. "They bring excellent branding and marketing strategies to us along with a broad range of advertising disciplines." The program will begin in the fourth quarter of the 2002 campaign and carry through 2003. Along with the new brand image, a new logo, new packaging and tag line will also be introduced. Sierra's new identity will be incorporated in all print and electronic communications. Sierra International, a supplier of parts and accessories to the marine industry, is a subsidiary of Teleflex/Morse, the largest supplier of marine steering systems, controls and instrumentation. The BCB Group, Inc. is a fully integrated advertising agency, providing marketing, advertising, merchandising and public relations services. Its subsidiary, byDesign, Inc., offers a full range of creative media services, including interactive multimedia, web site development, video production and meeting and event production.
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