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Colonial Flooring America News
Web Site:
http://www.ColonialFlooringAmerica.com
1116 North Colony Road,
(Across from Staples),
Wallingford, CT 06492
Tel: (203) 774-3280
Fax: (203) 774-3281
Sales & installation of carpeting, vinyl, hardwood flooring refinishing. Residential, Commercial, Fully Insured. CT License #0578725. Better Business Bureau Accredited Business (A+ Rating). Free Estimates.
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Colonial Flooring American Recognized at National Convention in Las Vegs
January 27, 2016
Colonial Flooring American was recognized recently at a National Flooring Convention in Las Vegas. The store's most recent name change was due to its new membership status with Flooring America, but Colonial Flooring America in Wallingford, CT has been updating its name for years to evolve in a continual changing marketplace. "Progression of business dictates from time to time you have to make certain changes,: said Peter Escobar, president, Colonial Flooring America.The 43-year-old company started as The Colonial Carpet Shop in 1973, changed to Colonial Carpet Plus in 2002, and became Colonial Flooring Plus in 2003, one year after Escobar took over the business. With a background in marketing, Escobar knows the right name is an essential component of growth.
"Colonial' itself has gained a great reputation and is very well known in this area," Escobar said. "We wanted to keep that intact. When I bought the business in 2002 I knew it was more than carpet so I changed it to 'flooring;' I took it upon myself to change with the times.: Escobar said the name change was a "great move" that helped set his store apart from competitors. "Lots of stores were still working in the dark ages. You have a little bit of an upper hand; consumers and business people realize when you make changes that your company is doing something different as opposed to someone who is always operating the old fashion way."
The store officially acknowledged its affiliation with Flooring America by adding it to its name in June 2015, which was promoted heavily through local newspapers, especially during the first month. In addition to revamping the showroom to highlight the Flooring America image with new displays and product lines, Escobar also held an in-store event to educate consumers on the buying group and its benefits. "Flooring America is well respected in the industry," he said. :We wanted people to become familiar with it and our new image."
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