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Meriden Mall News

Web Site: http://www.meridenmall.com
470 Lewis Ave., Meriden, CT 06451
Tel: (203) 235-3343

The areas Premiere Shopping Destination, featuring Dick's Sporting Goods, TJ Maxx, Boscov's, specialty shops and more. Exit #3 off I-691 west of Exit #3 off I-691 east.

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NEW WESTFIELD iPHONE APP MAKES SHOPPING CENTER VISITS EASY, REWARDING, AND INTERACTIVE

November 28, 2010

Cutting-edge smart phone technology helps shoppers digitally navigate Westfield shopping centers in Connecticut, interface with retailers and their promotions, receive real-time updates on mall events via Facebook

MILFORD, CT / Nov. 26, 2010� Leveraging digital technology to maximize the convenience, service and overall experience shoppers can expect when visiting all three Westfield shopping centers in the Connecticut area, Westfield has launched its very own iPhone App. This exciting new mobile application delivers a full suite of interactive features and provides local shoppers a virtual personal shopping assistant right in the palm of their hand.

Downloadable for free from Apple's iTunes App Store (or via the westfield.com family of websites) and compatible with the iPhone, iPod, or iPad� the Westfield iPhone App electronically maps each local Westfield center's physical layout, store directory and detailed retailer information, customer offers and promotions, special events, and Facebook page� all onto one digital resource. With just a click on their mobile devices, local shoppers or visitors from anywhere in the world can easily map their preferred Westfield shopping center with GPS and driving directions, locate the quickest path to their favorite stores or other on-site amenities, interface with retailers and their hottest deals, receive real-time updates about shopping center activities, or find the show times and movie descriptions for the cinema at Westfield Connecticut Post.

The Westfield iPhone App� distinguished by its stylish graphics, superior technology, user-friendly interface and immediately recognizable Westfield branding� allows local shoppers to conveniently access the information they need to get the most out of their shopping journey. With the Westfield iPhone App in hand, visitors to Westfield's Connecticut centers now have the ability to:

Locate any Westfield shopping center by GPS along with maps and driving directions.

View digitally rendered and scalable layouts of each Westfield center, with the ability to identify specific stores, restaurants, movie theatres, family amenities, restrooms, and more. With a swipe of the finger, shoppers can navigate an entire shopping center.

Use an interactive directory with the ability to sort retailers alphabetically, by category or keyword. With one touch, shoppers can also call any retailer by telephone or visit the retailer's website� all within the Westfield iPhone App.

Receive real-time updates, offers, events, style trends, as well as retailer promotions and discounts� all integrated with Facebook.

Create a personalized shopping list and mall journey composed of specific retailers, desired product types, and walking routes to each selected store. Shoppers can map their journey throughout the shopping center according to the products they are looking for.

Find detailed shopping center information, including hours of operation, local weather, concierge services, as well as Westfield's numerous family amenities such as family lounges, family parking, play spaces, stroller locations, and more.

Browse movie show times and details about each film playing within the Rave Motion Pictures cinema at Westfield Connecticut Post.

Make parking easier by recording their parking location either by voice or text note.

Purchase a Westfield Gift Card or check the balance on a pre-existing card.

We are committed to integrating technology into the Westfield shopping experience to make every visit to our centers as compelling and convenient as possible for our shoppers, says David Towers Westfield's Vice President, Digital Business and Digital Marketing. Westfield will continue to expand our mobile technology profile and introduce in 2011 versions of our mobile shopping app for Blackberry and Android smart phones.

According to Lee Sterling, Westfield's Regional Marketing Director, Northeast: "The launch of the Westfield iPhone App is just the latest example of Westfield moving with the times while staying focused on our core objective � to connect with our customers and provide them a fantastic shopping experience."

In cooperation with Simplikate, a leading developer of state-of-the-art mobile application systems, Westfield's Connecticut centers will continue to expand their mobile technology profile and introduce in 2011 versions of this mobile shopping app for Blackberry and Android smart phones.

Contacts: Lee Sterling at 203.301.2253 or lsterling@westfield.com

About Westfield -Westfield owns and operates 3 shopping centers in Connecticut: Westfield Connecticut Post, Westfield Meriden and Westfield Trumbull.

The Westfield Group (ASX: WDC), is an internally managed, vertically integrated shopping center group undertaking ownership, development, design, construction, funds/asset management, property management, leasing and marketing activities and employing approximately 4,000 staff worldwide. It has investment interests in 119 shopping centers across Australia, the United States, the United Kingdom and New Zealand.

For more information, please visit: www.westfield.com.

About Simplikate- Simplikate is a leading provider of Mobile Application Development and Smart Community Concierge systems. Simplikate specializes in seamlessly integrating existing backoffice content to popular and emerging devices such as smart phones and TV widgets. Simplikate's customers include some of the largest Real Estate Investment Trusts, Property Management organizations, world-class resort hotels and telecommunications companies worldwide. For further information, please visit: www.simplikate.com.

Member News is provided as a service of the Midstate Chamber of Commerce and is also featured in the monthly "Chamber News" newsletter mailed to members.