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Midstate Chamber of Commerce, Inc. News
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Consumers are 63% more likely to buy from Chamber Members!
November 7, 2007
A national study by The Schapiro Group, an Atlanta based market research firm, reveals a number of important findings about how consumers and business owners perceive the local chamber of commerce and the businesses that are their members. For example: When consumers know that a business is a member of the local chamber, they are 44% more likely to think favorably about it. Consumers who are told that a business is a chamber member are 51% more likely to be highly aware of it and 57% more likely to think positively of its local reputation. Consumers are 63% more likely to buy goods and services in the future from a company that they believe is a member of the local chamber of commerce. The study also has good news for businesses that sell to other businesses. When business decision-makers believe that a business is a chamber member, they are 37% more likely to think favorably of the business, 51% more likely to be highly aware of it, 58% more likely to think positively of its local reputation, and 59% more likely to buy goods and services from it. Supporting the previous findings, the study also reveals a positive perception for the local chamber itself: Regarding the chamber's impact on the local economy, 82% of respondents believe that the local chamber of commerce helps create jobs and promotes local economic development. The results of the Schapiro study are clear: Positive perception increases among consumers and business owners when a business is identified as a member of the local chamber of commerce.
Member News is provided as a service of the Midstate Chamber of Commerce and is also featured in the monthly "Chamber News" newsletter mailed to members.
The “original publication date” of Member News articles posted on this web site reflects the date this article was added to the Chamber database and may not necessarily reflect the date such news events occurred.